[an error occurred while processing this directive] [an error occurred while processing this directive]

Montage of images and link description. The Wizard of Photography Imagemap: linked to kids and home
The Film and More
Imagemap(text links below) of menu items
The American Experience

George Eastman knew the value of advertising, and of a good trademark. "A trademark should be short, vigorous, incapable of being misspelled," he wrote. "It must mean nothing. If the name has no dictionary definition, it must be associated only with your product...." And so in 1888 he introduced a camera with the name "Kodak," which appeared in advertisements with the catchy slogan, "You push the button -- we do the rest." It was the beginning of a successful advertising campaign that continues to this day.

The following Kodak ads are a sample of those that appeared in newspapers and magazines between the years 1890 and 1928. Select a thumbnail to see that ad, or select Start Here if you'd like to start with the first ad and page through them all.

thumbnail 1 thumbnail 2 thumbnail 3 thumbnail
thumbnail 5 thumbnail 6 thumbnail 7 thumbnail 8
thumbnail 9 thumbnail 10 thumbnail 11

The Film & More | Special Features | Timeline | Gallery | People & Events | Teacher's Guide
The American Experience | Kids | Feedback | Search | Shop | Subscribe

©  New content 1999-2000 PBS Online / WGBH

Exclusive Corporate Funding is provided by: