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Teacher's Guide
Time Period: 1921-1950
Themes: business, marketing, media, science, and technology
Philo T. Farnsworth, a Utah farm boy, first sketched out his idea for
television at the age of fourteen. Working independently, he kept giant
corporations at bay and eventually developed a working electronic television
system. But in spite of technological successes and legal victories, the
relatively small Farnsworth Television Company faded as media giants came to
dominate television.
Before Watching
1. What are some positive and negative effects of competition in
different environments, such as sports, business, or academics?
After Watching
1. How did Philo T. Farnsworth and David Sarnoff view competition? How
were they affected by it? Do you think competition benefits or hurts
inventors, creativity, and the public?
2a. What are some current efforts aimed at controlling access to
television programming? Who should decide if the content of a television
program or advertisement is appropriate for young people to watch? Why?
2b. Why do some people want to control access to information on the
Internet? What types of information do they object to? Do you think there
should be guidelines about what type of information is on the Internet? If
yes, who should set the guidelines?
3. Organize the class into groups and ask them to create marketing plans
that integrate the popular elements of 1920's movies and radio programs with
Farnsworth's goals. Before the students begin, discuss Farnsworth's goals and
why movies and radio were popular in the 1920's. After groups present their
plans, discuss how Farnsworth may have felt about television when he appeared
on the What's My Line? game show.
4. How did patents benefit and fail Farnsworth? Why were patents
created? What are the advantages and disadvantages for inventors and for
corporations?
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